--- title: "MSc Strategic Digital Marketing" description: "Study your MSc Strategic Digital Marketing course in Berlin, Germany. Gain skills in digital strategy, analytics, & digital marketing tactics with our master's degree. Apply now!" canonical: "https://ads.pr1.ops.ads.arden-prod01.arden.ac.uk/berlin/our-courses/postgraduate/masters/msc-strategic-digital-marketing" published: 2021-10-13 updated: 2026-09-09 author: "Arden University" --- # MSc Strategic Digital Marketing ## Course details and modules During the course, you’ll explore the general marketing environment as a whole and then consider the impacts of digitisation on the contemporary marketing environment. You’ll develop the ability to critically analyse data and apply marketing theories from technical and creative perspectives, helping you become a highly capable and employable marketing professional. The course will help you build practical skills in areas such as social media scheduling, Google ads, social media marketing, UX design, SEO, and AI, as well as the ability to develop advanced digital marketing strategies. You’ll also have the opportunity to gain an international marketing perspective while networking with students from around the world. ![Nkechi Nwabunwanne](https://cdn.arden.ac.uk/s3fs-public/styles/quote_m/public/2023-09/_MG_0487.jpg) After applying for a lot of jobs with no positive response, I decided to give the Arden Career Service a try. I had a couple of sessions with the Career Advisor which included restructuring my CV, cover letter and mock interviews. This made a lot of difference because I started getting invites for interviews and in a couple of months I got my first job. Nkechi Nwabunwanne Arden University Berlin Student ## Modules Core Modules: - Digital Marketing Environment - Building and Managing Digital Brands - Contemporary Marketing Communications Planning - Big Data, Analytics and Martech - Managing Customer & User Experience - Social Media Marketing - Digital Transformation Project (Capstone Project, 60 credits) ### How do we assess you? Your assessment takes place entirely through coursework that has been designed to mirror professional marketing practice to enhance your employability. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios. These include: - The creation of marketing campaign plans - The design of digital marketing artefacts - Building customer journey maps - Live client briefs tackling real marketing challenges - Digital marketing consultancy project ## Study options ![Clare Gillon](https://cdn.arden.ac.uk/s3fs-public/styles/quote_m/public/2018-11/Clare.jpg) The staff and the support along the way has been amazing. Any questions or enquiries are answered. I cannot thank the admissions team enough for their part in advising and supporting me through this course. It is a big step to make and having the support through the whole process really helped. Clare Gillon MA Strategic Marketing #### How does it work? Full-time study in Berlin is ideal for students who want to benefit from regular face-to-face teaching and learning alongside their tutors and classmates. You’ll study at our Berlin campus, where teaching takes place in person and attendance in Berlin is required throughout your studies. Alongside your scheduled classes, you’ll also use our online learning platform, iLearn, to access study materials and support your independent learning. Studying in Berlin also gives you the opportunity to experience life as an international student in one of Europe’s most dynamic and historic cities. [Learn more about our Berlin campus](https://arden.ac.uk/berlin/our-campus) [Learn more about full-time study in Berlin](https://arden.ac.uk/berlin/studying-with-us/full-time-study-in-berlin) ## Entry requirements At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application. ### Eligibility To be eligible for our MSc Strategic Digital Marketing, we need to see that you have: - A UK bachelor’s degree at a minimum of second class (2.2) or equivalent - Individuals who have HND/HNC/Dip HE, with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply. We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline. ### English proficiency - IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent - Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted. ## Course fees and funding You may qualify for a scholarship - [ Regional Offer ](https://arden.ac.uk/berlin/admissions/fees/international-scholarships-berlin) - [ Berlin Merit Scholarship ](https://arden.ac.uk/berlin/admissions/fees/international-scholarships-berlin) ## Meet the faculty ![Professor Dilshad Sheikh](https://cdn.arden.ac.uk/s3fs-public/styles/quote_m/public/2021-04/Dilshad%20Sheikh_0.png) We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family. Professor Dilshad Sheikh Dean of the Faculty of Business ## Career prospects Studying your master’s in strategic digital marketing degree with Arden University Berlin is all about preparing yourself for a successful future career. As well as gaining advanced skills in identifying customer demand and working with advanced data sets, you’ll graduate with a stand-out CV that sets you apart in today’s competitive job market. - Average Annual Salary for a Digital Marketing Manager in Germany is €42,300\*. - Average Annual Salary for a Brand Manager in Germany is €45,000\*. - Average Annual Salary for a Social Media Manager in Germany is €40,000\*. \*sourced from [PayScale](https://www.payscale.com/research/DE/Job=Web_Developer/Salary).com, 2024. related courses - [ MSc Data Analytics and Marketing ](https://arden.ac.uk/berlin/our-courses/postgraduate/masters/msc-strategic-digital-marketing) - [ MSc Business Transformation ](https://arden.ac.uk/our-courses/postgraduate/business-degree/msc-business-transformation) - [ Master of Business Administration (MBA) (Graduate) ](https://arden.ac.uk/berlin/our-courses/mba/master-of-business-administration-graduate) - [ Business and Management Articles ](https://arden.ac.uk/knowledge-base/subject-areas/business-and-management) - [ Marketing Articles ](https://arden.ac.uk/knowledge-base/subject-areas/marketing) - [ Career Advice ](https://arden.ac.uk/knowledge-base/career-advice) ### What will MSc Strategic Digital Marketing do for me? You’ll gain a wide range of leadership, technical, and creative skills and the knowledge to develop successful innovative marketing strategies. And, because we focus on the practical application of your studies to the real world, you’ll find that these marketing skills are transferable across a wide range of roles. Whilst studying, you will: - Develop analytical and planning skills in a digital marketing context. - Develop skills in designing and implementing marketing strategies in the digital business environment. - Explore the challenges presented by “big data” sets in a marketing context. - Evaluate, interrogate, and analyse marketing-focused data sets relating to consumer user experience and behaviour, brands, and communications. - Evaluate the potential and effectiveness of relevant proprietary software and digital marketing tools. - Gain practical skills in areas such as website analytics, SEO, email marketing, social media marketing, digital advertising, website creation, copywriting, and graphic design. - Develop a variety of transferable skills suited to an extensive range of marketing positions. ### What can I do after Arden University? This strategic digital marketing course will help you develop the right skills and knowledge to accelerate your career to a senior marketing role. Our academics work to ensure that the modules you study on the course cover real marketing scenarios and are career focused. This means that when you graduate, you’ll have the skills required to enter a variety of professional marketing roles. Knowledge of digital marketing and marketing theory is applicable to a range of business sectors, from technology and FMCG to healthcare and the non-profit/charity sector. Some future roles that you might want to consider after graduation include: - Marketing Director - Digital Marketing Manager - Senior Marketing Executive/Analyst - Head of Sales and Marketing - Email Marketing Specialist - Social Media Planner/Manager - Brand/Product Manager - UX Designer - Video Content Developer - Business Owner/Entrepreneur #### Dual accredited by the Digital Marketing Institute (DMI) and Chartered Institute of Marketing (CIM) Arden University is one of the few institutions offering dual accreditation by the DMI and CIM, meaning your degree will give you valuable professional recognition across the globe. ![Digital Marketing Institute (DMI)](https://cdn.arden.ac.uk/s3fs-public/2021-08/DMI.jpg) ### Digital Marketing Institute (DMI) Highly acclaimed and globally recognised across the digital marketing sector, the [Digital Marketing Institute (DMI)](https://digitalmarketinginstitute.com/institute/about-us) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry. While you’re studying your DMI accredited course with us, **we’ll cover the cost of your student membership**, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members. ![CIM New ](https://cdn.arden.ac.uk/s3fs-public/2023-09/CIM.jpg) ### Chartered Institute of Marketing (CIM) The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards. The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content. The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more. ![AACSB](https://cdn.arden.ac.uk/s3fs-public/2024-01/aacsb-school-logo.png) ### Association to Advance Collegiate Schools of Business (AACSB) membership. Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB, and enables the sharing of ideas and the exchange best practises between global business schools. Membership also gives our faculty members access to in-depth data and research to support the development of our courses and teaching methods, ensuring that we are able to provide you with the best possible university experience. ![Business Graduates Association (BGA)](https://cdn.arden.ac.uk/s3fs-public/2021-07/BGA_Member_logo-1.png) ### Business Graduates Association (BGA) The BGA is a membership and quality assurance body. As a member, Arden University have signed up to the BGA Charter, committing their institution to responsible management practices and lifelong learning, positively impacting their students, communities, and the economy. This shows our students that we are demonstrating responsible management ourselves, as well as it being a central theme that runs through our own courses. As Arden University is a member of the Business Graduates Association (BGA), students will receive complementary BGA student and graduate membership. Through this membership, current students will have access to the BGA Career Development Centre, packed with interactive tools, e-learning content, partner discounts and the latest job opportunities. This is a lifetime access, which means students will continue to have access to these services even after they graduate. ```json { "@context": "https://schema.org", "@type": "Article", "headline": "MSc Strategic Digital Marketing", "description": "Study your MSc Strategic Digital Marketing course in Berlin, Germany. Gain skills in digital strategy, analytics, & digital marketing tactics with our master's degree. 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